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Should I social media for my small business?

The answer? It depends.For most of my clients, social media is a tool, an online opportunity to show "proof of life" and remind their clients they exist on a regular basis. Like a neighbourly knock on the door of potential clients consciousness with a new piece of information, an offer or a tasty bit of information about who you are as a brand.Here's the thing, whatever is brought to the table must be of value to the recipient. ...

Client Story: Wedding Photographer Website Copy

Abby and I were introduced over drinks at the birthday of a mutual friend. By dessert we were exchanging business cards and thinking we found someone who matched our stride - deeply held values, motivated vision and positive outlook.  The Brief: Monthly social media copy for provided images + website copywriting refresh The Tone: Sophisticated. Down to Earth. Comfortable. Experienced. Fun.   The Result: Social media copy that aligned the stunning visual content...

Client Story: Women's Health Physio

Nichole Cobham Women's Health Physio provides pelvic health expertise and solutions to women in Palmerston North. Knowing Nichole's intelligence, combined with her empathy and passion for women's health, I was honoured to capture and share her brand story online.  This project began as website copywriting and grew into a semi-regular newsletter, marketing advice and additional content writing as needed.  Initial Brief: A simple, stylish, soothing, professional Squarespace website ...

Client Story: A Small Business Puzzle

Sitting around the boardroom table, the team apologised to me for the "lacklustre" story they needed to tell. The more questions I asked, the more intrigued I became.  The Brief: Bring life to a small business story providing equipment to less abled and elderly across New Zealand. Website. Brochure. Advertising material.  The Tone: Empathetic, genuine, honest, trustworthy, professional The Result: Together we transformed the Goldfern Mobility story from clinical to ...

Rural Social Media: Website Content

The Original Brief: Website copy writing for a social media agency serving the NZ Food and Fibre sector. The Requested Tone: Bright, Relatable, "Hustley", Professional, Trustworthy Smart, light hearted, and knowledgable. Colloquial enough to make people smile, but professional enough to earn their trust. Snappy enough for social media but information-rich enough so people know the depth of what's on offer.  Result: Five page content website content leading to a 5-year ongoing work...

Should I blog or not?

I was about to delete the following email, but for your sake, I couldn't. I joined the Rocketspark Web building platform as a partner because I believe the product they are building is valuable to New Zealand and our growing number of small businesses. It's articles like these that garner my trust in the space they are etching out on the internet.  Read this article that they shared with their users about blogging in 2021.  >>>>>>>>>>&g...